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Online casino advertising

online casino advertising

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Online Casino Advertising Video

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Online casino advertising -

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Hi all, the Horizon Star team will be travelling to the BAC in October to meet up with all our contacts in the world of online casino gaming.

We are hoping to meet up with existing affiliate partners and affiliate programs with whom we already work, and also hoping to work on some new deals with other affiliate programs and affiliates to spread the word about our services.

Affiliates , BAC Horizon Star have recently completed design and development work for 2 online casinos and a bingo site portal. We have also increased the number of sites in the network by acquiring 5 new gambling portals.

Horizon Star Casino Advertising and Marketing. StreetSlots — the site to showcase your new Online Slots Our full list of websites is now over 60… Casino Website Marketing Welcome to Horizon Star At Horizon Star we specialise in promoting your online gambling website across the internet through our growing network of online casino, poker and bingo portal websites.

More sites added to network. You have to choose online casino games that make you passionate and happy - otherwise what's the point of running a website promoting them?

Marketing casino ideas only work if you have the commitment. This goes hand-in-hand with point 4. You need to be in the thick of the action yourself, if you are to appreciate the products you are promoting.

They say that the best promoters are the people who actually love the product; for this reason, you have to boost your knowledge of the casino industry by playing online casino games.

It stands to reason, really. A publisher who does not understand what he is promoting will be found out quickly, whereas someone who can tell users a step-by-step way route through a game is far more likely to win their trust, and so more clicks.

You are, of course, free to use SEO keywords to attract more people to your site - in fact, it's something we would recommend you do.

Making sure you are on the first page of Google's results is the first step to having a successful site with plenty of hits and a consistent affiliate income from online casinos.

Google is getting smarter, and can work out when a website is trying to trick it with an abundance of SEO keywords.

Use them selectively, and you will be rewarded in time. Your landing page is the first thing users see when they hit your website.

If you've decided to use online casino marketing ideas and join an affiliate program, why not mention this on your landing page?

Advertising can be great when it's done tastefully, and a good-looking landing page can not only get people coming back to your site, but can also get people clicking straight to your CPA ads, if they're placed on there.

If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers.

There are plenty of these on Online Affiliate World. Thanks to our bulging contacts book, we've been able to get some of the world's top online casinos to offer deals that are exclusive to those who sign up with us.

We can deliver the best results for your site. Sometimes the best casino marketing ideas are the simplest. When posting an article, whatever you do don't forget to use meta-tags to mention the theme of the article, but also the advertiser.

It's the meta-tags that search engines look for, and it's those that get you higher, or lower, on the results list.

Keep them concise, but remember to mention all the key points of the piece. It's not just about games that you like - also get behind the casinos that give you the biggest buzz.

If you really like the way one casino has designed its user experience to take people on a journey of discovery, promote it.

If another casino, according to trusted reviews like those on Online Affiliate World and our sister site CasinoSmash , has superb customer service, promote it.

It's not about going by your gut feeling, it's about knowing with your heart and head which is best, and then taking on all the other marketing ideas for casinos we've already listed.

Here is the text of that letter:. The sheer volume of advertisements for offshore sports books and online casinos is troubling because it misleads the public in the United States into believing that such gambling is legal.

Because of the possibility that some of your organization's members may be accepting money to place such advertisements, the Department of Justice, as a public service, would like you to be aware that the entities and individuals placing these advertisements may be violating various state and federal laws and that entities and individuals that accept and run such advertisements may be aiding and abetting these illegal activities.

United States Attorneys' Offices in several districts have successfully prosecuted offshore sportsbookmaking and Internet gambling operations, and the Department of Justice win [ sic.

Additionally, pursuant to Title 18, United States Code, Section 2, any person or entity who aids or abets in the commission of any of the above-listed offenses is punishable as a principal violator of those statutes.

The Department of Justice is responsible for enforcing these statutes. We'd appreciate it if you would forward this public service message to all of your member organizations which may be running such advertisements, so that they may consult with their counsel or take whatever actions they deem appropriate.

Louis was given the task to investigate criminal violations like those mentioned in the DOJ letter. Pressure and US govt puts the squeeze on online gambling.

Subpoenas were issued to a number of media outlets in connection with the investigations made by a grand jury impaneled by that U. As an apparent result, in the first half of several media outlets stopped accepting online gambling ads.

Beginning in April the major search engines and portals, in a further apparent reaction to the DOJ letter and the grand jury activities, announced they would discontinue accepting advertising for online gambling sites.

One news article about this said:. Despite the fact that the search engines stopped accepting advertisements for online gambling, or perhaps because they did, a class action lawsuit has been filed against them.

An article previously posted on noted that in August The complaint, filed…in San Francisco Superior Court, requests that the search engines put revenue from advertising Internet gambling into a fund that would provide restitution to California Indian Tribes or other licensed gambling businesses in California.

The complaint says money in the fund would also go to the spouses of gamblers who have had community property taken away as a result of illegal gambling and to the state treasury.

Legal representation of the named plaintiffs and potential class members is being provided by one the most prominent class action lawyers in the United States, San Diego-based William Lerach.

The suit seeks to recover for the State of California and the class members:. Paradise Poker, represented by the national law firm of Greenberg Traurig , filed suit in the Federal District Court in Maryland to recover the balance under the contract.

In June the Greenberg Traurig law firm filed a voluntary dismissal without prejudice of the lawsuit. I am not aware of any reports that Paradise Poker recovered any of the money that was seized.

Marshals also seized money that had been paid into the Discovery Channel by PartyPoker. PartyGaming, the parent of PartyPoker, says in its prospectus for its initial public offering: The amount involved was originally paid to Discovery Communications for television advertisements to promote PartyPoker.

Court documents state that Discovery Communications was told that it could be party to illegal activity effectively 'aiding and abetting' a crime by broadcasting such advertisements.

In October , Discovery Communications told the Group that it would cease broadcasting commercials which had been pre-paid.

The United States Attorney for the St. Louis sports-oriented radio stations in response to an action seeking forfeiture of the revenues earned by the stations from advertising messages run on behalf of offshore gambling operations.

The press release notes:. The settlement agreement also provides that the three companies will provide evidence in on-going related investigations….

S Attorney James G. An online gambling portal operator, CasinoCity. Casino City was represented by the Greenberg Traurig law firm. Business Week reports that CasinoCity " Sportingbet Chief Exec Nigel Payne confirms that his company has helped fund the case, but he says it has done so through a third party, which he declines to identify.

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